QUALITY ASSURANCE STANDARDS (QAS) JANUARY1, 2022 QUALITY ASSURANCE STANDARDS FOR BUSINESS PROMOTIONAL MATERIALS (BPMs) REFER SECTION 2.1.11 and SECTION 7 OF RULES OF CONDUCT FOR FMTDC PDCP’S/PDCM’S. JANUARY 01, 2022 Index Section Contents Page No Introduction 3 Chapter-1 5 1 FMTDC - Program Standards. 5 2 Devices/Sales Aids 5 3 Events and Functions 5 4 Standards for Events and Functions. 6 5 Mandatory Meeting Content [Applicable to Qualified FMTDC Channel Partners] 8 6 Mandatory Core Curriculum and Contents for BPM and [Applicable to All FMTDC PDCM Training Providers] 11 7 Submission and Review of BPM [Applicable to all Qualified FMTDCChannel Partners] 14 Chapter-2 16 8 FMTDC Content Standards 16 Chapter-3 16 9 Positioning the FMTDC Business Opportunity [ Applicable to all FMTDCChannel Partners and to FMTDC PDCM Training Providers]. 16 10 Showing the FMTDC Sales and Marketing Plan/Business Building. [ Applicable to all FMTDCChannel Partners and to BPM] 17 11 Guidelines to be Adhered to while describing the FMTDC business opportunity or About FMTDC. [ As Applicable to all FMTDCPDCP’S/PDCM’S] 18 12 Discussing Earnings [ As Applicable to all FMTDCChannel Partners] 21 13 Describing Products. 24 14 Presenting the FMTDC Business Environment. 24 Chapter-4 25 15 ParticipationwiththeFMTDC PDCMTrainingproviderand purchase ofBPM. 25 Chapter-5 26 16 Intellectual Property. 26 Chapter-6 28 17 Website Disclosures. 28 Chapter-7 31 18 Speaker Rules. [Applicable to all Qualified FMTDCChannel Partners] 31 INTRODUCTION FMTDC -BPM Quality Assurance Standards. FMTDC believes that the use of memorialized BPM, and the use of other BPM such as meetings and events, can be an effective tool in building an FMTDCChannel Partner’s business.Theuseoftoolsandteachingsdevelopedand/ormadeavailablebysuccessful FMTDCChannel Partners should impact the FMTDC Business in a meaningful, measurable and positiveway. To further that goal, FMTDC has created these BPM Quality Assurance Standards (QAS) whichsetforththerequirementsandstandardsthatareapplicabletoallBPM,andtoall FMTDCPersonal Distribution Channel Partner/ Personal Distribution Channel Member( Hereafter called as PDCP/PDCM) in the conduct of their FMTDCBusiness. Definition of BUSINESS PROMOTIONAL MATERIALS (BPM) Business Promotional Materials: - (Refer to Section 2.1.11 of the FMTDC Rules of Conduct ) (BPM)-meansandincludesallproductsandservices(includingbutnotlimitedtobusiness aids,books,magazines,flipchartsandotherprintedmaterial,onlineliterature,internet websites, audio, video or digital media, rallies, meetings and educational seminars (inclusive of tickets for the same), and other types of materials and servicesthat: A: Act as sales aids and (i) are designed to solicit and/or educate Prospects, prospective consumers or Preferred Customers of FMTDC products or services on the FMTDC Business opportunity, or to support, train, motivate and/or educate Channel Partners;and (ii) incorporateoruseoneormoreofFMTDC’strademarks,servicemarksor copyrighted works; and (iii) are otherwise offered with an explicit or implied sense of affiliation, connection or association withFMTDC. B: Product Promotional Material (PPM) that act as product information sources and are designed to provide information about the products of the company, their usage, the associated claims, and other similar information Zero Tolerance Policy: (Refer FMTDC Rules of Conduct) ‘ZeroTolerance’meansnotallowinganyundesirablebehaviortocontinueandimposing definitesanctionsagainstFMTDCPDCP’S/PDCM’Sfoundindulginginsuchadverseconduct. The FMTDC Zero Tolerance policy covers issues which can lead to potential reputational concerns for FMTDC thereby affecting the business at large. This policy underlinesthatFMTDCwillnotoverlookanyviolationofthepolicyandnoleniencyshall beshownindealingwithanyFMTDCPDCP/PDCMwhoisfoundtobeinviolation of thispolicy. As part of our Code of Ethics, and Rules of Conduct we have enhanced the scope of this BPM Quality Assurance standards and have included Quality Assurance Standards(QAS) init. BPM Quality Assurance Standards (QAS). SpecificprovisionswithintheQASapplyonlytothoseFMTDCChannel Partnerswhomeetthe qualification criteria to create, promote, sell, BPM (FMTDCPDCP/PDCM Training Providers), and these provisions are marked accordingly. The BPM Quality Assurance Standards is divided into twosections: a) Program Standards, which enumerate the mandatory processes and requirements related to BPM, its adherence,and b) Content Standards, which define the standards and requirements that needs to beadheredtowhenmessaging,presenting,creatingcontentandinanymaterial within the BPM pertaining FMTDC, its products and the FMTDC business opportunity. PleasenotethattherequirementsandstandardsincludedintheQAScannotpossiblycoverevery aspect or situation that may be encountered regarding BPM review or other situations requiring compliance. FMTDC, however, believes that these standards, combined with the FMTDC Rules of Conduct, FMTDCBPM Policy, and the Digital Communication Standards (DCS) are essential to protect and enhance the reputation of FMTDC and FMTDCPDCP’S/PDCM’S. Chapter-1 1. FMTDC - ProgramStandards. All promotion, and sale of BPM and PPM must comply with the FMTDC Rules of Conduct and the FMTDCBPM and Policy established for all FMTDCPDCP’S/PDCM’S as may be amended from time to time. The FMTDC Rules of Conduct, FMTDCBPMPolicyandtheDigitalCommunicationStandards(DCS)areincorporatedintothese Program Standards by thisreference. A Prospect, Preferred Customer and FMTDCChannel Partner (PRODUCT COUNTER) cannot be charged for BPM. BPMcanonlybesoldtoanFMTDC PDCM(BDM/ACP/SEO/SE),subjecttoFMTDC’sBPMPolicy. Product Promotional Material (PPM) can solely be produced by FMTDC. No FMTDC PDCMwhomeetthequalificationcriteriatocreate,promote,sell,BPMisauthorizedor approvedtocreateorpromotePPMproducedorcreatedbythem.Example–Product Catalogue, Product Guide etc. AnyFMTDCChannel Partner/Memberwhoisengagedinthesale,orpromotionofBPMsto Prospect, Preferred Customer and FMTDCPDCP/PDCM contrary to the requirements as mentioned in this BPM Quality Assurance Standards (QAS) may be in breach of his/her/its contract withFMTDC. 2. Devices/Sales Aids [Applicable to all FMTDCPDCP’S/PDCM’S] TheuseorsaleofdevicesandothersalesaidsexcludingProduct Promotional Materials(PPM) that are designed to directly support the sale of FMTDC products and services are only allowed with advance written authorization from FMTDC. 3. Events and Functions [Applicable to all FMTDCChannel Partners] 3.1. All FMTDCChannel Partners that offer, sponsor, provide access to, or are otherwise associated or involved with meetings, functions, and/or events must ensure that such meetings, functions and events comply with the relevant Standards for Events and Functions which are set forth below or communicated and amended from time to time. Upon request from FMTDC or otherwise, Qualified FMTDCPersonal Distribution Channel Partners must provide advance information and details regarding the meetings, functions and events they intendtooffer,sponsor,provideaccessto,orwithwhichtheyareassociatedorinvolved in by writing to FMTDC at support@technodreamscreation.com.FMTDC reserves the right to approve or reject such request in its sole discretion. 3.2. FMTDCChannel Partners must ensure that all speakers at the meetings/ functions/events complywiththeContentStandardsportionoftheQASasoutlinedhereinafter.AllThose FMTDCChannel PartnerssellingBPMsmusthaveastandardrefundpolicythatcomplieswith Section7.5oftheRulesofConduct.BPMshouldnotbesoldtoanFMTDCChannel Partner or Prospect by an FMTDC PDCM. In addition, they must have a dispute resolution procedurethatrequirestheFMTDC PDCMtouseitsbesteffortstoresolveingood faith any disputes with a BPM purchaser, and to submit any unresolved disputes to the dispute resolution procedure in Section 11 of the Rules of Conduct. The refund policy, dispute resolution procedure, and the responsible person for returns, must be clearly communicated to the purchaser prior to any BPM sale. In the event such terms do not include the responsible person for returns, the Member shall be responsible for handling returns. FMTDC reserves the rights to take appropriate action for violation any of this above-mentioned clause. 4. Standards for Events andFunctions. 4.1 AllMeetings/Events/Functionsmustmeetthefollowingbasicstandards: a) The venue should be presentable with basic amenities like drinking water, enough number of lighted washrooms, proper lighting in the hall and outside, adequate ventilation,etc. b) Efforts should be made to ensure the availability of proper seating for all participants/ audience. A maximum deviation of 5% from the authorized seating capacity of the hall is permitted, unless otherwise dictated by law orregulation. c) The audience should have clear visibility of the proceedings on the stage either directly or through screens with livefeed. d) If using the seating area behind the stage, there should be a live feed on the opposite side, for the audience sittingthere. e) Provide good audio quality of presentations throughout thevenue. f) All required and applicable permissions and licenses to be obtained from the concerned Authorities prior to conducting theMeeting/Event/Function. 4.2 Disclosures and content that needs to be mandatorily included on Ticket/Entry Pass/Digital invites/Logininformation. 4.2.1 All FMTDCPDCP/PDCMs that offer, sponsor, provide access to, or are otherwise associatedorinvolvedwithmeetings,functions,and/oreventsmustclearlyexplaintothe FMTDCPDCP/PDCM before purchase of Ticket/ Entry Pass/Digital invites/Login information that the purchase of the ticket for attending meetings, functions, and/or events is optional, and is not mandatory and that no audio or video recording of such meetings, functions, and/or events isallowed. 4.2.2 ContentthatneedstobemandatorilyincludedonTicket/EntryPass/Digitalinvites/Login information that includes meetings, functions, and/orevents. a) Ticket/EntryPass. Front portion of the Ticket/Entry Pass:  Event  Hostname  Date andtime  Location/ Venue  Ticketprice….. if applicable.  No profit is derived from this event and is done atcost  Purchase of this ticket is optional, notmandatory. Reverse portion of the Ticket/Entry Pass :  Ticket price cannot exceed the printedprice.  Terms ofrefund.  Series of the ticket comply with the respectiveevent  Persons under 18 years of age shall not be allowed to participate in FMTDC business meetings/events.  Purchase of this ticket is optional, notmandatory.  Results may vary from person to person and results are notguaranteed.  Training provider / Speaker name contact telephone number,address.  No audio or video recording isallowed.  While the techniques and approaches suggested have worked for others, no one can guarantee that these techniques will work foryou.  Wehope,however,thattheideaspresentedherewillassistyouindeveloping a strong and profitable FMTDCbusiness. b) Digital invites/ Logininformation. All digital invites/ Login information should include in whichever form it may be (digital/electronic/in any other form and manner) the following: -  Event Type (Team Meeting/ MajorEvent)  Meeting/EventLink  Meeting ID and Password (whereapplicable)  Meeting eventcapacity  Alternate eventlink  Hostname  Date andtime  Mode of the digital event (Application used to conduct theevent)  Pricing  Ticketprice…….if applicable.  No profit is derived from this event and is done atcost  Terms ofrefund.  Series of the ticket comply with the respectiveevent.  Persons under 18 years of age shall not be allowed to participate in the FMTDC business meetings/events.  Purchase of this entry pass/ticket is optional, not mandatory. Results may vary from person to person and results are notguaranteed.  Training provider / Speaker name contact telephone number,address. 5. Mandatory Meeting Content [Applicable to Qualified FMTDCChannel Partners] 5.1. i. Qualified FMTDCChannel Partners that offer, sponsor, provide access to, or are otherwise associated or involved with meetings and/or events falling within one of the categories below, must ensure that same fulfills the requirements and mentioned in the Content Standards portion of the QAS, the Mandatory BPM Content and have the components of the mandatory meeting content as set forth in this Quality Assurance Standards(QAS). ii. The FMTDC Product Display/ Approved Product Demonstration is mandatory for eachofthemeetingsbelowandconsistsofadisplayincludingaminimumoffive FMTDC products (with at least one from each product category), plus the live demonstrationorvideoplaybackofanFMTDC-approvedproductdemonstration that features in the FMTDC e-learning section of the FMTDC website: www.fmtdc.in. 5.2. Open Plan /Plan Preview Meeting. i. Open Plan/Plan Preview Meetings are those meetings in any form with ten or more people in the audience that have the objective of introducing the FMTDC BusinesstoProspects.ThetargetaudienceiscomprisedofProspects,Customers and FMTDCChannel Partner / Members. However, a prospect, customer or FMTDCChannel Partner cannot be charged for the meeting. The meeting shall be hosted by a Current Qualified Senior Manager andabove. ii. The duration of the mandatory components in an Open Plan/Plan Preview meeting is approximately 75 minutes. iii. ThescheduleanddetailsofthemeetingneedstobeintimatedtoFMTDC15days prior to the date of themeeting. iv. The recording of the meeting needs to be mandatorily uploaded on www.technodreamscreation.comwithin 15 days of the date of theevent. v. In case the meeting is hosted by a leader designated by the Senior Manager, it is the responsibility of the Senior Manager to ensure that the meeting is uploaded onwww.technodreamscreation.comwithin15daysofthedateoftheeventthroughtheQualified Senior Manager andabove. 5.3. Mandatory components of Open Plan/Plan PreviewMeeting. 1) TheOpenPlan/PlanPreviewMeetingsmustcomprisethefollowingcomponents: a) Introduction (Approximately 5minutes). b) FMTDC Sales and Marketing Plan Presentation (Approximately 35 minutes), as per the media / tools provided byFMTDC. c) FMTDC Product Display/ FMTDC Approved Demonstration (15 Minutes) to be presented by FMTDC PDCM. d) Recognition (10minutes). e) Sharing of Success Stories (10minutes). 2) The following aspects must be covered during themeeting: a) FMTDCCredentials b) Zero cost to join the FMTDCbusiness. c) Cooling offperiod. d) No minimum product purchaserequirement. e) Income is based on the sale ofproducts. f) Income is based on effort and not based on position in Line ofSponsorship. g) Mandatory Disclaimers as defined in theQAS. h) Refund Policy forBPMs. i) Approved incomeclaims. 5.4. Business Developing Seminars. Business Developing Seminars are those meetings that focus on how to build a profitable and sustainable FMTDC business. The target audience is primarily FMTDCPersonal Distribution Channel Partners/Members but prospects, FMTDCChannel Partners may also attend. However, a prospect or FMTDCPersonal Distribution Channel Partner cannot be charged for the meeting. The keynote speaker for a Business DevelopingSeminarmustbeaCurrentQualifiedSenior Managerorabove.Only,approvedmaterial, speakerguidelinesshouldbefollowedintheevent.Thedurationofthemeetingcontent is 3-4hours. 5.5. Mandatory components of Business Developing Seminars. 1) The Business Developing Seminars must comprise the followingcomponents: a) Motivation, Recognition of Sales Team – (20% of Meetingtime). b) Business Hygiene/Providing Clarity on important aspects of business hygiene. (10% of Meetingtime). c) Experience Sharing and Testimonials, l Rules (10% of Meetingtime). d) Approved BPM promotion (5% of Meetingtime). e) CompanyCredentials(FactSheetPresentationtobeprovidedbyFMTDC) and Growth Drivers (e.g.Growth Chart, Business Expansion etc.) (5% ofMeeting). f) Business Building techniques by the Keynote Speaker (50% ofMeeting). g) Emphasis on reward vseffort. h) FMTDC Product Display/ FMTDC ApprovedDemonstration. i) Topic of the Day. E.g. relationship management, emotional intelligence, nuances of team management, product retailingetc. j) Truthful and accurate presentation of the FMTDC Sales and Marketing Plan. k) Sales volume generation. l) Skill enhancement – servicing Customers to create new customers & generate repeatvolume. m) Knowledge Enhancement – enhancing product knowledge by using FMTDCTrainingPlatforms(physicalandvirtual)whichisavailableforfree. 5.6. MajorFunctions. Major Functions are those meetings that have the objective of recognition and motivation. The target audience is comprised of FMTDC Personal Distribution Channel Partners, FMTDCPersonal Distribution Channel Partners and Prospects. However, a prospect and FMTDCPersonal Distribution Channel Partners cannot be charged for the meeting. The keynote speaker(s) at the Major Functions must be a CurrentQualifiedManagersorabove(mustbeatleastaCurrentQualifiedManagersonthe day of the event). The duration of the event is 5-8hours. 5.7. Mandatory components of Major Functions. 1) The Major Functions must comprise the following components:- a) Recognition Parade. b) Reward vs Effort presentation based on success story by FMTDC PDCM speakers (Current Qualified Managers& above only), with a flairof personalexperience. c) RecognitionofNewPins(ifapplicable)withabalancemessagetogivea sense of reward vs effort. d) Approved BPM promotion (not more than 5% of the meetingduration). e) Panel discussions to address current questions in mind/cleardoubts. f) FMTDC ProductDisplay/Demonstration. g) Truthful and accurate presentation of the FMTDC Sales and Marketing Plan h) Sales volume generation. i) Skill enhancement – servicing Customers to create new customers & generate repeatvolume. 2) The Major Functions may also have a separate meeting for FMTDCPDCP/PDCMs that have at a minimum achieved the BDM level or higher. There can be no extra charge for this meeting. The Mandatory Content for the meeting is asfollows: a) Re-enforcement of best practices to maintain businesshygiene. b) QualifiedFMTDC PDCMtore-enforcetheideaofRewardvs.Effort. Strategies & tools to increase productivity &profitability. c) Steps and efforts to achieve the next / higherlevel. d) Question and AnswerSession. 5.8. Be A Team ManagersFunction. Be A Team Managers Functions are those meetings that have the objective of providing a higher level of teaching about business building and business hygiene for FMTDCPDCP/PDCMs. The target audience is comprised of FMTDCPDCP/PDCMs who have reached the Qualified BDM level and up. FMTDCPDCPcannot be charged for the meeting. The duration for Be A Team Managers- Functions must not exceed the approved allocatedduration. 5.9. Mandatory components for Be A Team ManagersFunction. 1) The Be A Team Managers Meetings must contain the followingcomponents: a) Re-enforce best practices to maintain businesshygiene. b) Qualified FMTDC PDCM Speaksabout: i. Rewards V/sEfforts. ii. Goal Setting & ActionPlanning. iii. Retailing and Sales TeamBuilding. iv. Importance ofConsistency. v. Sneak Preview of FMTDC GrowthDrivers. vi. Introduce them to Team Initiatives /Strategy. vii. FMTDC ProductDisplay/Demonstration. 2) Be A Team Managers Functions may also have a separate optional meeting reserved for FMTDCPersonal Distribution Channel Partners that have at a minimum achieved a certain Pin level. The targetaudienceisQualifiedSenior managersorhigher.Therecanbenoextrachargefor thismeetingandmustbeincludedinthetimeframeoftheBe A Team Managersmeeting. Mandatory Content for the Meeting for is asfollows: i. Re-enforcement of best practices to maintain businesshygiene. ii. Qualified FMTDC PDCM to teach on aspects of business which will fosters among others thefollowing: a) Teambonding. b) Businesssustainability. c) Enhance productivity. d) Pin change (personal andgroup). e) Strategies to increaseprofitability. f) Qualified FMTDC PDCM Leaders speak to the team in detail on the SWOT of themarket. iii. Question and Answersession. 6. Mandatory Core Curriculum and Contents for BPM and [Applicable to All FMTDCChannel Member TrainingProviders] Requirements. AnyBPMthatissubmittedforapprovaltoFMTDCandisofferedforsale,byanyFMTDC PDCM Training Providers regardless of form, must contain information and/or teaching in areas that are considered to be core to the FMTDC business and must meet the Core Curriculum and BPM Content requirement set forth herein after. The requirements are intended to ensure that training is offered in all three areas that are consideredcoretotheFMTDCbusiness.Thethreecoretrainingareasmentionedabove are: 1. Business Fundamentals: Accurately represent, teach and develop appropriate skills needed to help FMTDCPDCP/PDCM reach theirgoals. 2. Product Sales: Provide FMTDCPDCP/PDCM with necessary skills to effectively sellproducts. 3. Sponsoring: Provide FMTDCChannel Partners with the necessary skills to effectively sponsor new FMTDCChannel Partners into the FMTDCbusiness. 6.2. To satisfy the Core Curriculum and BPM content requirement, FMTDC PDCM Training Providers must maintain at all times in its BPM offerings, the Core Curriculum, BPMContent,andmustincludeteachingsconsistentwiththeCoreCurriculumandBPM Content at its meetings andevents. 6.3. Core Curriculum means a BPM consisting FMTDC approved BPM in each core training areas above. The BPM in the Core Curriculum must meet the educational objectives and essential COMPONENTS of the category it covers as set forth in the grid in DiagramA-1. 6.4. When FMTDC PDCM Training Providers offer any BPM for sale or distribution, it mustalsooffertheCoreCurriculum.Thismaybeaccomplishedasmentionedhereunder: i. Utilize FMTDC Materials Exclusively:- FMTDC content of BPM will make available to all FMTDCChannel Partner/ Members, free of charge, a Core Curriculum consisting of approved BPM and PPM in the respectivecoretrainingareasindigitalformatandtheseareavailablefor free downloadwww.fmtdc.in. ii. Utilize Self-Created / Sourced Materials Exclusively, approved by FMTDC: - 1. FMTDC PDCM Training Providers may create its own Core Curriculum consisting of FMTDC approved BPM in core training areas and make them available to other FMTDCChannel Partners. 2. FMTDC PDCM Training Providers may charge FMTDCChannel PartnersforsuchBPMprovidedthatthechargesmeetall applicable requirements and restrictions. The Core Curriculum BPM must be submitted for review and approval by FMTDC in its discretion, to ensurethattheBPMcomplieswiththeQASandmeetstheeducational objectives and essential components as specified in Diagram A-1 below. iii. Utilize a Combination of FMTDC and Self-Created/Sourced Materials, approved byFMTDC. FMTDC PDCMTrainingProvidersmayelecttoutilizeacombination of BPM from FMTDC, and either self-created BPM and make them available to other FMTDCChannel Partners to meet the Core Curriculum Requirement for the core training areas. For Product related curriculum content, FMTDC PDCM Training provider is required to utilize the PPM made available/published by FMTDC. All BPM created or sourced by FMTDC PDCMTrainingProvidersmustbesubmittedforreviewand approval by FMTDC to ensure that the BPM complies with the QAS and meets the educational objectives and essential components as specified in Diagram A-1 below. DIAGRAM A1 CATEGORY OBJECTIVE ESSENTIAL COMPONENTS Business Fundamentals – accurately represent, teach and develop appropriate skills needed to help FMTDC Channel Parters/Members reach their goals A. Promote accurate and complete understanding of the FMTDCPDCP/PDCM Compensation Plan. • Teach about the FMTDCPDCP/PDCM Compensation Plan, Retail Margin, Trade Discount, Distributor Price, Points and Net Sales Volume and how Pass Up / Team points work. • Teach the components of Core Plus, Program and theirbenefits. B. Promote balanced business skills (selling and sponsoring) fornew FMTDCChannel Partner/ Member. • Teach all components of a balanced business C. Provide an ongoing education and leadership development program for FMTDCChannel Partner/Member. • Teach the history of FMTDC and all the credentials of the company, Founders Fundamentals, Visions andValues. • TeachhowtoeffectivelypresenttheFMTDC business in accordance with Code of Ethics and Rules of Conduct. Sponsoring – provide FMTDCChannel Partners with the necessary skills to effectively sponsor new FMTDCChannel Partners intothe FMTDC business. A. Provide the methods used to teach sponsoring skills. • Demonstrate how to effectively communicate the FMTDC opportunity with Prospects – including what you should say and should not say. • Explain Sponsorresponsibilities. CATEGORY OBJECTIVE ESSENTIAL COMPONENTS Product Sales – provide FMTDCChannel Partner/ Member with necessary skillsto effectively sell products. A. Provide the methods used to teach ongoing product sales. • Teach Basic sellingskills. B. Product Knowledge. • Explain Features and benefits of FMTDCproducts and brands, including the available resources to support and increase product knowledge and sales. • Teach profitability of the different product categories and how they relate to the FMTDCPDCP/PDCM Compensation Plan. • Explain the FMTDC SatisfactionGuarantee. • Teach about making accurateproduct claims. 7. Submission and Review of BPM [Applicable to all Qualified FMTDCChannel Partners] 7.1 Except as otherwise provided in the FMTDC Rules of Conduct, written policies, or other policies which FMTDC may communicate from time to time, it is the responsibility of all qualified FMTDCChannel Partnersthat , have access to, or create BPM, to ensure that such BPM comply with the Content Standards portion of the QAS, and be submitted to FMTDC forreviewandobtainauthorizationaccordingtotheprocessstatedbelow.Allsuchmaterials submitted by the qualified FMTDCChannel Partners shall deliver a professional, pleasant visual, tactile and or audio/video experience for the user. The review and authorization of BPM by FMTDC does not relieve the qualified FMTDC PDCM of any liability related to compliance with applicable laws and guidelines including without limitation, use of intellectual property of third parties pertaining to the BPM submitted to FMTDC for review. ThereviewofFMTDCisforsolelyforthedeterminationofcompliancewithitsinternalRules ofConduct,QualityAssuranceStandards,BusinessPracticesandPolicies.AllBPMmustmeet the requirements as applicable to the quality of production and reproducing of similar materials produced by FMTDCitself. 7.2 Checks to be done preceding submission ofBPM. I. Qualified FMTDC PDCM Training Providers submitting BPM for review to FMTDC, will make efforts to ensure that all BPM submitted for review to FMTDC comply with the Content Standards portion of the QAS, and contain all aspects as covered under Section 6 of this standards. If BPM is submitted in a language other than English, the FMTDC PDCM Training Provider, if required by FMTDC, shall submit an accurate English translation of the BPM within 10 days of receipt of such requestandshallprovideadeclarationstatingthattothebestofhis/herknowledge, the English translation is accurate to the original BPM submitted for review and authorization. Failure to comply with the above requirement will lead to FMTDC outrightly rejecting suchBPM. II. In respect of meetings and events BPM, the Qualified FMTDC PDCM Training Provider and/or anyone involved in organizing the meeting or event, will ensurethat the content of the meeting or event will comply with the Content Standards portion of the QAS, and all aspects covered under section 6 of this of this standards .It is the responsibility of the FMTDC PDCM Training Provider involved in organizing the meeting or event, to record and create an audio or video of such meeting or event.There is no pre-approval or pre-authorization process for content of meetings or events. The video recording must be submitted to FMTDC within 15 days after the completion of the event. The recording must capture the entire content of the meeting or event and must be of sufficient quality to enable FMTDC to conduct a review of the event or meeting. The upload, for the meeting, must be as per the detailed process shared by FMTDC. III. Audio and video-recordings of meetings that is submitted for approval by FMTDC as a BPM should pertain to the meeting duly approved by FMTDC inwriting. 7.3 BPM submission process for review andauthorization. FMTDC PDCM Training Provider will submit only the digital copy of the BPM for which authorization is requested by uploading the same on www.technodreamscreation.com. 7.4 BPM review and authorization byFMTDC. i. FMTDC will, at its election, review the submitted BPM for compliance, andauthorize the BPM or reject the submitted material if it is not a BPM or is not in compliance of the requirements as mentioned in the FMTDC Rules of Conduct and the FMTDCBPM Policy. ii. Once the BPM is authorized, FMTDC will assign a Content Review Number (CRN)to the BPM and notify the submitter FMTDC PDCM of suchauthorization. iii. In case there is a violation of the QAS, FMTDC Rules of Conduct and the FMTDCBPM PolicyfoundbyFMTDCduringthereviewprocess,theBPMwillberejected.However, the BPM submitter may edit the BPM accordingly and resubmit it for review and approval. iv. The BPM is formally authorized by FMTDC for promotion, sale and distribution to FMTDCChannel Partners, only with the CRN placed on the BPM. However any BPM whether authorized or not cannot be sold to prospects, preferred customers and FMTDCChannel Partners as the case may be. The BPM may not be promoted, sold, or distributed to FMTDCChannel Partners until the BPM is formally authorized by FMTDC and contains aCRN. 7.5 Requirements for BPM packaging and use of BPM Content review number(CRN). i. All approved BPM must meet the requirements existing for the quality of production and reproducing of similar materials produced by FMTDCitself. ii. Each authorized BPM must contain the followinginformation: a) InformationaboutFMTDC PDCMproducingtheBPM,andeditionincludingthe dates, pertaining to published orrecorded. b) BPM title c) BPM author’sname d) BPM price e) Content Review Number and year authorized byFMTDC f) Mandatory BPM Disclosures (See Obligatory DisclosuresSection) g) ThisBPMismadeavailableatcostandnoprofitisderivedoutofthesaleofthisBPM. iii. Theinformationspecifiedabovemustbeclearandintelligible;however,theposition on the BPM may vary depending on the media type asbelow: a) CDs and DVDs-To be printed on the CD / DVD itself and on thecover. b) Printed Materials- To be printed preferably on the (back)cover. c) Audio recordings- To be spoken clearly at the beginning or the end of therecording. d) Video recordings/ Digital formats- To be spoken clearly / visibly and is played at the beginning or the end of thevideo. e) A sticker with full legend might be used as well on CDs, DVDs and PrintedMaterials. Chapter-2 8. FMTDC ContentStandards BPM content cannot be false, misleading, inaccurate, or deceptive. BPM content must be consistent with the FMTDC Rules of Conduct, FMTDCBPM Policy Quality Assurance Standards (QAS) and the digital Communications Standards (DCS) as may be amended from time to time. The FMTDC Rules of Conduct, FMTDCBPM Policy and the Digital Communications Standards (DCS) are incorporated into the Content Standards by this reference. Chapter-3 9. Positioning the FMTDC Business Opportunity [ Applicable to all FMTDCPersonal Distribution Channel Partners and to FMTDC PDCM TrainingProviders]. 9.1 For Contacting and Inviting -Determining Interest. Materials in this category are designed to determine the level of interest in the FMTDC Business Opportunity and not used to show or explain the FMTDC Sales and Marketing Plan. These Materials should not suggest this is anything other than the FMTDC Business Opportunity. 9.2 Describing the FMTDC BusinessOpportunity. 9.2.1 The FMTDC Business must be presented as an opportunity to earn income through the FMTDC Sales and Marketing Plan by retailing of products and mentoring of others to do the same. It is a business including products and product education, distribution, sales, customer service, building Sales Team. and the FMTDC Sales and MarketingPlan. 9.2.2 The FMTDC Business should not be referred to as anything other than the FMTDC Business Opportunity. It must be clear that the FMTDC PDCM Training Providers and any third parties that supply BPM do not supply the business opportunity but only supply optional Business Support Materials, support and community. Using a deceptive synonym for FMTDC is not allowed (see examples in Speaker Rules (Section 2 (1) “FMTDC’sRole”). 9.2.3 Any representations of FMTDC earnings and/or bonuses from the FMTDC Sales and MarketingPlanmustbeconsistentwith,andnogreaterthan,theappropriateearnings figures as published by FMTDC from time to time. Earnings and FMTDC Sales and Marketing Plan materials must have the appropriate, required disclosures. 9.2.4 It must be made clear to the Prospect that FMTDC provides thefollowing: a) FMTDC business is free tojoin. b) FMTDC provides cooling off period of 90 days for newjoinees c) The FMTDCPDCP/PDCM contract (rights andresponsibilities). d) FMTDCSalesandMarketingPlanwhichincludes:Salesandmarketing(andtheir administration) e) FMTDCChannel Partner /Member Rewards (and theiradministration). f) FMTDCPDCP/PDCM Recognition (and itsadministration); g) Theproducts,producteducation,productsupportandProduct Promotional Material (PPM). h) Distribution (products andservices). i) Free trainings (Instructor-led andWeb-based). j) Digital Support: Download the FMTDC app on mobile to shop or support your business. k) Can place order at the websitewww.fmtdc.in. 9.2.5 InanycommunicationmadebyanFMTDC PDCMtoaprospect,languagethatstates or indicates that success or income is guaranteed is notallowed. 9.2.6 A person joining FMTDC needs to successfully demonstrate the capability and intent to retailFMTDCproductstoconsumersbyachievingthedefinedsalescriteriaandcontinue to demonstrate thesame 10 ShowingtheFMTDCSalesandMarketingPlan/BusinessDeveloping.[ApplicabletoallFMTDCChannel Partners and to BPM] i. All income representations must be limited to income earned from the FMTDC Sales andMarketingPlan,andnotfromanyothersource.Theincomerepresentationsmust provide realistic, not exaggerated, income potentials. Income representations at various levels of achievement must be consistent with, and no greater than, the appropriatecorrespondingincomefigurespublishedbyFMTDCfromtimetotimefor variouslevelsofachievement.WhendescribingtheFMTDCSalesandMarketingPlan, need to have the importance of FMTDC Product retail sales and requirement to have preferred customers must be accuratelyexplained. a) RetailSalesbyFMTDCPDCP/PDCMRetailSales–Sellingtocustomers is the only way to earn income from FMTDC Business. You can earn money in FMTDCbusinessthroughretailmargin,tradediscount,FMTDC PDCM /PDCP Compensation Plan and Core Plus discretionary Incentive program under the FMTDC Sales and Marketing Plan. b) FMTDC preferred CustomerProgram c) Personal Use – When showing the FMTDC Sales and Marketing Plan and in discussingitwithanyone,personaluseofproductsmustbecharacterizedasa way to learn about the products and develop personal experience thatmay beusefulinthemarketingoftheproducts.moneysavedthroughpersonaluse is not an income and must not be represented as such. Implying that the business is a wholesale buying club is notallowed. d) Sponsoring –Income is not earned from the act of sponsoring. Stating or implyingthatanFMTDC PDCMcanbesuccessfulorearnbonusessolely fromtheactofsponsoringothersisnotallowed.Onlywhenapersonqualifies asanFMTDC PDCM,he/shewillbeeligibletosponsorotherstojointhe FMTDCbusinessandbeapartofasalesteamsubjecttoapplicableconditions. When describing sponsoring, proper emphasis must be placed on the importance of a prior or existing personal contact. The FMTDC Sales and Marketing Plan does not compensate FMTDCChannel Partners for the act of sponsoring.Compensationisearnedwhenproductsaresoldtocustomers.To imply that an FMTDC PDCM can be successful by merely sponsoring others is an inaccurate representation of the businessopportunity. ii. Implying that a successful FMTDC Business can be built solely on personal consumption is contrary to the Rules of Conduct as having customers is an essential component of the FMTDC Sales and MarketingPlan. 11 Guidelines to be Adhered to while describing the FMTDC business opportunity or About FMTDC. [ As Applicable to all FMTDCPDCP’S/PDCM’S] i. Self-Improvement Program Retailing of products and mentoring others to do the same is fundamental to the FMTDC business. Implying that a successful business can be built solely on personal consumption is prohibited by the Rules of Conduct. Having customers is the primary component of the Sales and Marketing Plan. Prospects and FMTDCPDCP’S/PDCM’S should understand how having a customer base contributes to a profitable business. The self-improvement aspects of the business are intangible and should be presented in that context. ii. Equal OpportunityBusiness The FMTDC Business must be presented as an equal opportunity business and does notexcludepeopleduetopersonalbeliefs,politicalaffiliations,ethnicbackgroundor racialorigins. iii. Time andEffort. A guarantee of success is not allowed. Each FMTDCPDCP/PDCM has complete freedom in determining the number of hours worked and in scheduling thosehours.Mandatoryquotasofappointments,calls,etc.arenotallowed.Whilethe techniquesandapproachessuggestedhaveworkedforothers,noonecanguarantee that these techniques will work for each individual and varies from person toperson. iv. Facts andFigures. Anything, including statements, statistics, direct quotations, and other information, used to promote the business or the FMTDC products must always be truthful, accurate and not misleading. In addition, with the exception of speeches and audio recordings, all BPM must have statistics substantiated within the BPM at the point of use, citing both the source and date of the statistic. Make any factual representation to anyone that cannot be verified or make any promise that cannot be fulfilled. v. CorporateInformation. Using proprietary and/or confidential FMTDC or TechnoDreams Creation Pvt Ltd. information in any form or medium is not allowed. Corporate statistics, rankings, and historical information should be consistent and not vary from what is currently made available by FMTDC throughitswebsitewww.fmtdc.inorthroughotherofficialmodeofcommunication. vi. FoundingFamilies. References to the Mr. Vishwajeet Bhagwan Muneshwar and Mr. Yogesh Sadashiv Shelar families should be made only in conjunction with the ownership of FMTDCportal as Project and the Technodreams Creation Pvt. Ltd. including Technoangel. References to any of the private projects, businesses, and philanthropy of the Mr. Vishwajeet Bhagwan Muneshwar and Mr. Yogesh Sadashiv Shelarfamilies must always be accurate and with a clear distinction between those and FMTDC and the Technodreams Creation Pvt. Ltd.. vii. Statistical Information. Graphs,visuals,quotes,andreferencestostatisticaldatamustbesubstantiatedfrom an identified, credible source and dated currently (no more than three years). Facts must be applicable to the intendedmarket. viii. Product Comparison. Price or product comparisons have a potential to become delicate and sensitive issues. Therefore, price or product comparisons are prohibited because of the risk level and need for substantiation. ix. Quotes. Quotes from the speeches of other Qualified FMTDCChannel Partners and/or specifying their names as well as the facts from success stories of well-known FMTDCChannel Partners can be usedonlyafterpriorauthorizationfromtheminwriting.Testresultsperformedbyrespective publications in mass media may be quoted, but results cannot be characterized as an endorsement Health or medical associations or similar bodies cannot be cited as a source in connection with TECHNOANGEL™products. x. Permitted content and non-permitted content describing the FMTDC business opportunity or AboutFMTDC. It must be clear that what is being described or offered to prospects is the FMTDC Business Opportunity. Refer FMTDC Mandatory Orientation Schedule available at www.fmtdc.in a) Content options permitted (someexamples): - The FMTDC BusinessOpportunity. - The FMTDCBusiness. - The FMTDC Sales Plan. - The FMTDC Sales and MarketingPlan. b) Additionalcontentpermittedwithappropriatecontextordescription.Tobe used only in conjunction with FMTDC Business Opportunity (some examples): - Independent commerce. - Personalcommerce. - FMTDC PDCM business model /opportunity. - BusinessOpportunity. - Free enterpriseopportunity. - Independentbusiness. - Direct Sellingopportunity - Distributor opportunity with immensepotential - Choosing to create a sales team who do the sameactivities - Expand your business by supporting keypeople. c) Content which are not permitted (someexamples) - Internshipprogram. - Savingsplan. - Taxshelter. - Wholesale buyingclub. - Franchise. - Virtual mall / InternetStore. - Sponsoringcompany. - Use of terms like ‘Financial / trading project’ or ‘project’,‘program’, ‘concept’, ‘Business idea’ or ‘idea’ while referring to the FMTDC Business opportunity. - Financial or investmentseminar. - Class / Workshop seminar ore-seminar. - Ground flooropportunity. - If you don’t like selling, this business is foryou. - All you have to do to Be A Team Managers is to find six people and sponsorthem. - Employee, agent, e-commerce FMTDC PDCM, or legal representative (as a synonym for FMTDC PDCM). - FMTDC is just asupplier. - FMTDC PDCM “outsources” administrativesupport. - “Get rich quick”scheme. - Guarantee ofsuccess. - Diminish time and effort. - “Risk-free”, “investment-free” opportunity /business. - Employmentopportunity. - Retirementprogram. - Mentorshipprogram. - Consumer Network /Organization. - Prosumer / Consumer / Customer (as a synonym for FMTDC PDCM). - Pipeline. - No (product) salerequired. - To describe FMTDC as the (support)system. - Marketresearch. - Job interview or set up aninterview. - Job application documents. - Cheapershopping. - Vendor (as a synonym forFMTDC). - One of many partners (when used to describe the FMTDCBusiness). - Web PortalProvider. - Customer Registration except as it may relate to registration of Preferred Customers withFMTDC. 12 Discussing Earnings [ As Applicable to all FMTDCChannel Partners] All income representations must provide realistic, not exaggerated, income potentials and lifestyle expectations. Refer www.fmtdc.into understand the different level of income opportunities. i. Income. a) Direct or indirect earning representations must be truthful, accurate, and not misleading and must only reflect the income available or earned through the FMTDC Sales and Marketing Plan. All other sources of income are to be excluded. b) Describing income as continuing (or any synonym of it) without including the requirement for continued effort and/or meeting qualifications is not permitted. c) All income representations must provide realistic, not exaggerated, income potentials. Income representations at various levels of achievement must be consistent with, and not greater than, the appropriate corresponding income figures published by FMTDC from time to time for various levels of achievement. d) FMTDCChannel Partnersmaymakeincomerepresentationsoftheirownpersonal FMTDC income provided that they are truthful, accurate, and not misleading, onlyreflectincomeearnedthroughtheFMTDCSalesandMarketingPlan,and- include the proper disclosure from the Obligatory Disclosures section of the QAS. e) No representation that income is guaranteed or assured isallowed. ii. Full timebusiness. ItmustbeclearthatgeneratingincomethroughtheFMTDCSalesandMarketingPlan requires time and effort. FMTDCChannel Partner/ Members should not be encouragedto leave their traditional occupation to operate their FMTDC business fulltime. iii. Retirement. The FMTDC Business does not offer “retirement” in the traditional sense, because it requires ongoing sales effort. It can only produce income as long as it is actively operated and fulfills the defined sales criteria. iv. Inheritance. a) Income from the Plan is not “willable” or “inheritable”. The FMTDC business mustcontinuetobeactivelyoperatedwhilefulfillingthedefinedsalescriteria and other conditions as prescribed under the FMTDC Sales and Marketing plan. b) AnFMTDCBusinessmaybeinherited.Aslongastheperson(s)takingoverthe business continues to fulfill the defined sales criteria and other conditions as prescribedundertheFMTDCSalesandMarketingplan,theycanalsocontinue to achieve income, and other benefits asapplicable. c) One of the attributes of the FMTDC Sales and Marketing Plan is the ability of an FMTDCPDCP/PDCM to build and establish a substantial business and then pass it on to his/her/its heirs or beneficiaries if sodecided. v. TaxBenefits. Stating or implying that the FMTDC Sales and Marketing Plan and/or business is a method of tax reduction or tax relief is not allowed vi. Permitted content and non-permitted content while describing the FMTDC Sales and MarketingPlan. It must be clear that what is being described is income generated from the FMTDC Sales and Marketing Plan. FMTDC offers an opportunity, not a guarantee. There are no guarantees that one will achieve a particular level in any particular time frame, as results are individual and vary widely. a) Permitted content suggestion (Someexamples)  FMTDC Sales and Marketing Planincome.  Sales and Marketing Plan offered byFMTDC. b) Additional content permitted with appropriate context or description. To be used only in conjunction with FMTDC Sales and Marketing Plan (Some examples) - RetailProfit. - Salesincentives. - Customizable incomepotential. - Financial flexibility Earnings and/or bonus representations exclusively based on your own personalexperiences. - Ongoing income is acceptable with saying or implying ongoingeffort. - Inheritable business (Term can be used as long as it is clear the FMTDC Business, not the income, can be inherited. (“Your independent business is an asset you can pass on to your heirs’. - Maintainableincome/bonuses(Termcanbeusedaslongasitisclearthat income is based on product sales and not guaranteed. “If you build and maintain a strong FMTDCPDCP/PDCM sales team meeting the FMTDCSalescriteria,youcanreceivemaintainableincomebasedonsales of that wholegroup. - Ongoingincome/bonuses(Termcanbeusedaslongasitisclearlystated that income is based on product sales and not guaranteed. “If you build and maintain a strong FMTDCPDCP/PDCM sales team thatmeets the FMTDC Sales criteria, you can receive ongoing income based on sales of that wholegroup. - Sustainable income/bonuses (Term can be used as long as it is clearly stated that income is based on product sales and not guaranteed. “If you build and maintain a strong FMTDCPDCP/PDCM sales team meeting the FMTDC Sales criteria, you can receive sustainable income based on sales of that wholegroup.”) - Low risk (free to join and freedom toexit). c) Content which is not permitted (someexamples) - Risk free, no investment, no risk, secure /safe. - Success or profit guaranteed orassured. - Setting time frames onincome. - Taxshelter. - Residual, passive, or recurringincome. - Royalties orendorsements. - Never work again, always on vacation or always travelling. Freedom from work, statements like - we are “free” or have“freedom”. - The money saved in personal use represented asincome. - Permanent income. - Retirement money,retirement. - Guaranteed income. - “Get Rich quick”opportunity. - Easyincome. - Use of the terms “financial freedom”, “economic freedom”, “financial security”, and “financial independence”, “rich”, “wealthy”, or“millionaire “with prospects are indirect income representations and cannot be used. Some alternative phrases that would be appropriate are: “achieving your financial goals”, “financial flexibility”, or “financialgrowth”. - Describing income or the business opportunity as leading to “security”or being “secure” is a misrepresentation of the SalesPlan. 13 DescribingProducts. Claim for FMTDC products must be used verbatim from official FMTDC sources and cannotbealtered/modifiedinanyway.StatementsonFMTDCproductsmayonlybetaken verbatim from official FMTDC literature and official FMTDC Websites intended and approved for use in the respective market. Referwww.fmtdc.infor product information andapprovedproductcontent.Someexamplesofcontentwhichisnotpermittedtobeused while describing the products is mentioned hereunder:- - Statements on illness /disease. - Medicalclaims. - Analysis,diagnosis. - Erase signs ofaging. - Direct or implied statements regarding Cure / treatment / relievingsymptoms. - Prevention (in conjunction with illness / disease). - Prescribing. - Bio-products. - Ecologicalproducts. - Biodegradable 14 Presenting the FMTDC BusinessEnvironment. i. TheFMTDCBusinessmustbepresentedasanequalopportunitybusiness.Promoting religious, political causes or other issues of a personal nature in the FMTDC Business environment is notpermitted. ii. Spiritual/ReligiousCommunications. Spiritual references are not allowed. Prayer/Worship services can neither be offered, presented nor promoted as part of the FMTDC Business. Demeaning, disparaging, or sarcastic remarks about any religion or system of belief are not allowed. iii. Moral/Social Communications Disparaging statements regarding FMTDC, TechnoDreams Creation Pvt. Ltd., any of their affiliates, employees, FMTDCPDCP’S/PDCM’S, or other FMTDC PDCM Training Providersand/orthird-partyvendorsarenotpermitted.Usingthebusinessplatform to express personal beliefs that are derogatory (i.e., against education or traditional employment) is not allowed. Encouraging an FMTDCPDCP’S/PDCM’S to limit contact or cut ties to family and friends is not allowed. It is always appropriate to encourageFMTDCPDCP’S/PDCM’Stomaintainaprofessionalappearanceand demeanor while attending to FMTDC trainings/events in any mannerwhatsoever. iv. PoliticalCommunications. Endorsementordenouncementofspecificcandidates,politicalparties,and/orissues is not allowed. Inflammatory labels or personal attacks on the character or integrity of government officials or candidates are not allowed. v. Permitted content and non-permitted content while presenting theFMTDC business environment. ItmustbeclearthattheFMTDCBusinessisanequalopportunitybusinessopentoall peoplefromallwalksoflife–peoplewithvaryingreligiousbeliefs,politicalaffiliations, ethnic backgrounds, and racial origins andgender. a) Permitted content suggestion (Some examples) - Equal opportunitybusiness. - A business opportunity foreveryone. - Respect for individuals, their individuality, and their individualbeliefs. - Additional content permitted with appropriate context or description. To be used only with a clear explanation that the FMTDC Business Opportunity accepts all people regardless of their personal beliefs (some examples): - Preserving free economy and freeenterprise. - Values like accountability, commitment, integrity, honesty, trustworthiness, family, individualinitiative. b) Content which is not permitted (Someexamples) - Spiritual or religious beliefs are critical to businesssuccess. - Recommendation of spiritual writings or practices that implysuccess. - Disparaging remarks about any religiousbeliefs. - Inflammatory labels or personal attacks on governmentofficials. - Demeaning statements regarding personal lifestyle, ethnicity, andgender roles. Chapter-4 15 Participation with the FMTDC PDCM Training provider and purchase ofBPM. i. The primary business relationship of an FMTDCPDCP/PDCM in the FMTDC businessiswithFMTDC.Toimplyotherwiseisinaccurateandmisleading.BPMcannot beusedtopromoteanyotherbusinessopportunityotherthantheFMTDCBusiness. ii. Participation and Purchase areoptional. Associationwithanythird-partyvendorsisvoluntaryandparticipatinginaBPMevent by any FMTDC PDCM Training Provider may assist an FMTDC PDCM to build a successful business, however it is not a guarantee to success. FMTDC PDCM and Training Provider shall not require the prospect or existing PDCP/PDCM to purchase any literature or training material or sales demonstration equipment.ParticipatinginaBPMeventbyanyFMTDC PDCMTrainingProvider may assist an FMTDCPDCP/PDCM to build a successful business, however it is not a guarantee tosuccess. iii. Financialresponsibility. EncouragingfinanciallyirresponsibleactivitiesasameanstopurchaseBPMorattend eventsisnotallowed.Financiallyirresponsibleactivitiesinclude(butisnotlimitedto) stating orimplying: • Necessary to “invest” money to purchase BPMs or attendevents. • BPMs/Tools are required to “build” an FMTDCBusiness. • Money spent on BPM as an investmentopportunity. 16 IntellectualProperty. Chapter-5 i. Using copyrightedmaterial. a) FMTDCPDCP’S/PDCM’S shall not copy, distribute or in any other manner use copyrighted materials from a third party or produced by FMTDC or TechnoDreams Creation Pvt. Ltd. without proper written assignment, license or other permission by the owner or through applicable laws that permit the use. Any written permissionobtainedshallberetainedbytheFMTDCPDCP’S/PDCM’Sin part without prior written authorization ofFMTDC. b) A Special Note About Music: Music reproduced, altered, played, performed, recorded,broadcastorstreamedviatheInternetcannotbeusedinconnection with BPM with- out a proper written assignment, license, or other permission oftheownerorthroughapplicablelawsthatpermittheuse.MORETHANONE LICENSE IS OFTEN REQUIRED WHEN USING RECORDED MUSIC. Any written permissionobtainedshallberetainedbytheFMTDCPDCP/PDCMand produced to FMTDC uponrequest. c) A copyright owner may grant only limited rights. Those rights may be limited in several ways, including in time, use, territory or media. Therefore, alicense to use copy- righted material in one situation may not include the right touse thesamematerialinanothersituation.Youareresponsibleforconfirmingthat your use is covered by the permissiongranted. ii. Tips for AvoidingMistakes: a) Do not assume materials on the Internet are available for copying without permission. Internet postings may be subject to copyright. This would include re-use of materials submitted by visitors to an FMTDC PDCMsite. b) If you want to republish or re-use material posted on your site, such as republishing a customer quote in promotional materials, you should seek permission. c) Ifyoupermitcontenttobepostedonyourwebsite,theconditionsforposting ofmaterialsbyothersshouldcomplywiththeserestrictionsonBPM,including prohibition of posting BPM without approval ofFMTDC d) Purchasing music online does not mean the purchaser can use the purchased music for any purpose. For example, you may need to obtain additional licensestousethemusicinconnectionwithBPMs,suchasinvideos,orforuse on theInternet. e) Quoting even a small portion of a copyrighted work may violate the author’s copyright. Obtain written permission before using the writings or speeches of other people. f) Even if FMTDC has obtained a license to use a copyrighted material, it does not necessarily mean that the license extends to an FMTDCChannel Partner’s/Member’s use of thematerial. iii. FMTDC ProducedMaterials All FMTDC-produced materials are copyrighted and may not be used or reproduced in whole or in part without the authorization of FMTDC. To the extent that BPMincorporate FMTDC-produced materials, the notice “(insert year of creation) TechnoDreams CreationPvt.Ltd.”shouldbemaintainedoraddedtothatsectionoftheBPM. iv. FMTDCEmployees. PresentationsbyemployeesorrepresentativesofFMTDCorTechnoDreams Creation Pvt. Ltd.shouldnotbe recorded, distributed, or sold in whole or in part without prior written authorization ofFMTDC. v. Rights ofPublicity. FMTDCPDCP’S/PDCM’S shall refrain from using an individual’s likeness, includinghisorhername,photograph,imageorvoice,withoutwrittenpermissionof theindividual.TheFMTDCChannel Partner/Channel Membershallmaintainthewrittenpermission and produce it to FMTDC upon request. Like copyright permissions, publicity permissions may be limited in several ways, including time, use, territory or media. Therefore, permission to use a person’s image in one situation may not include the right to use the same image in another situation. You must confirm that your use is covered by the permission granted. The following are common situations where publicity rights mayarise:  A photograph contains the images of a number of individuals. The photographerprovideswrittenpermissiontotheFMTDCPDCP/PDCM to use the photograph. You also should obtain the written permission of the individuals in the photograph to use their image (e.g. a modelrelease).  A celebrity appears at an FMTDCPDCP/PDCM event to provide a motivational speech and provides permission for the FMTDCPDCP/PDCMtorecordthespeech.Thatpermissionwouldnotautomatically include the right to use the celebrity’s name in promoting the business or for other purposes. vi. Proper TrademarkUse. a) FMTDCPDCP’S/PDCM’S shall not copy, distribute or in any other manner use trademarks of a third party or FMTDC or TechnoDreams Creation Pvt. Ltd. without proper written assignment, license, or other permission by the trademark owner. The written permission shall be retained by the FMTDCPDCP/PDCM and produced to FMTDC uponrequest. b) FMTDC or TDC corporate-owned trademark and logo artwork, product photos, and corporate-related images shall be obtained only from approved corporatesourcesasspecifiedbyFMTDCandmustbeusedonlyinaccordance with Section 9 of the FMTDC Rules ofConduct. c) Trademarks Are Proper Adjectives – A trademark is a proper adjective (never a noun), and it should be followed by the generic (or common descriptive) name of the product. FMTDC and TDC’s standard corporate style is to displaytrademarksinallcapitallettersintext,orinstylized,boldordistinctive type. d) Trademarks should not be Pluralized – Since trademarks cannot be nouns, do not use them in the plural form. Instead, pluralize the common nouns they describe. e) The generic name should be set forth with initialcapital letters. Examples: TECHNOANGEL™ Sanitary Napkins and TECHZAAG™ Cleaning Liquids. f) Trademarks should not be used in the Possessive Form –Trademarks should neverbeusedinthepossessiveform,unlessthetrademarkitselfispossessive. Examples: Correct: We enjoy using FMTDC™ Products. Incorrect: We enjoy using FMTDC’s Products 17 WebsiteDisclosures. Chapter-6 Please refer to the current Website Rules and Guidelines as contained in the FMTDC Rules of Conduct. i. ObligatoryDisclosures. To be compliant with the QAS, all BPM must contain obligatory disclosures, as described in this section, depending on context and media type. The triggers for insertion of the obligatory disclosures, and the requirements for appearance of the obligatory disclosures, are set forth below. In addition, FMTDC may provide additional obligatory disclosures to the person that submitted the BPM for review together with the BPM review. BPM will not be authorized by FMTDC without the proper obligatory disclosures. WHEN TO USE DISCLOSURE TOPIC WHEN TO USE DISCLOSURE Income Disclosure When any specific representations are made about income that an FMTDCPDCP/PDCM has personally made from theFMTDCSalesandMarketing Plan. Print/Video/Slide Presentation/Audio Presentation: Income at the same qualification levels may vary based on personal sales volume, group sales volume, and organization size and structure, Placement: Print/Video/Slide Presentation/Audio presentation:Disclosuremustbeclearlyandconspicuously displayed or read immediately after the triggering income representation. If not possible or practical, the disclosure may appear at the beginning or at the end of the BPM, whichever is closer to the first triggering income representation. The purchase and use of this BPM is optional. The same is made available at cost and no profit isderivedoutfromthesaleofthisBPMItisfor useinIndia only. WHEN TO USE DISCLOSURE TOPIC WHEN TO USE DISCLOSURE FMTDC PDCM Only BPM Always for BPMIntended for FMTDCChannel Partners Only “For existing FMTDCChannel Partners ONLY. Not for use with prospects and FMTDCChannel Partners.” The purchaseanduseofthisBPMisoptional.Thesameis made available at cost and no profit is derived out from the sale of this BPM It is for use in India only. While the techniques and approaches suggested have worked for others, no one can guarantee that these techniques will work foryou Notes for disclosure: the disclosure must be clear, conspicuous, and contiguous. The disclosure must appear in a font size as large as that of other text on the same page. If no text appears on the page, then the disclosure should be the same size as any other required disclosures appearing in the same piece. The text of the disclosure must stand alone, and no other text may appear immediately preceding or following the disclosure. There must be at least one blank space of the same font size as the disclosure between the disclosure and any surrounding text. Placement: Print/Video/Slide presentation: The disclosure is to be displayed at either the beginning or the end of BPM, on each slide of a slide presentation, or on the cover and face of the BPM. Audio: The disclosure is to be recorded at either the beginning or the end of the audio, or on the packaging or cover. Required Disclosure for Tickets to Meetings and/or Events. On all Tickets to Meetings, Events, Conventions, Gatherings,etc. “Purchaseofthisticketisoptional.Thesameismade availableatcostandnoprofitisderivedoutfromthe sale of this BPM. No audio or video recording is allowed. While the techniques and approaches suggested have worked for others, no one can guarantee that these techniques will work for you. We hope, however, that the ideas presented here will assist you in developing a strong and profitable FMTDC business.” Placement: Disclosure must be clearly and conspicuously displayed on the front or back of the ticket. Please note that this disclosure is in addition to the other labelling requirements for tickets specified in the Program Standards portion of the QAS. WHEN TO USE DISCLOSURE TOPIC WHEN TO USE DISCLOSURE Required disclosure for all BPM submitted for approval to FMTDC Mandatory on all BPM submitted for approval to FMTDC BPM: “The purchase and use of this BPM is optional. The same is made available at cost and no profit is derived out from the sale of this BPM It is for use in India only. While the techniques and approaches suggested have worked for others, no one can guarantee that these techniques will work foryou.” Placement: Print/Video/ Presentation Slide /Web/DigitalContent: Disclosure must be clearly and conspicuously displayed. For CDs and DVDs, the disclosure must be printed on the CD/DVD itself and on the cover. For otherBPM,thedisclosuremustappearonthefront(or thebeginningoftheBPM),oronthebackcover(orthe end of theBPM) AudioPresentation:Disclosuremustbespokenclearly at the beginning or end of the recording. Video recording: Disclosure must be and conspicuously displayed at the beginning or end of therecording The disclosure must be printed on the cover/packaging. Please note that this disclosure is in additiontotheotherlabellingrequirementsforBPM specifiedintheProgramStandardsportionoftheQAS. Building the Business Building the Business “Whilethetechniquesandapproachessuggestedhere have worked for other FMTDCChannel Partners no one can guarantee these techniques and approaches will work for you. We believe the ideas presented here combinedwithhardworkcanassistyouindeveloping a strong and profitable FMTDC business. The success of an FMTDC business does not come merely by the act of registering Channel Partners; no FMTDCChannel Partners earn income by simply registering others. The sale of products by FMTDCPDCP’S/PDCM’S to customers is essential for earn